Mit – burgers & more
Brand Identity & Logo Design
Custom Font, Illustration & Stickers
Menus, Packaging & Environmental Branding
A burger-oriented brand built around Romanian fairy tales and myths, with each product named after legends and folklore. The original visual identity felt disjointed and lacked narrative cohesion. The challenge was to evolve the look into one that communicates warmth, mythic character, and a clear, memorable presence.
Everything—from the logo to prints, to social media templates and interior/exterior branding—was crafted to emphasize the story behind each name.
All illustrations, stickers, and even a custom display font were created entirely from scratch.
