Brand Identity

Process

Discover - Once we receive your application request and completed Brand Brief we will schedule a consultation call to get to know you and your brand, discuss your vision and your expectations. After the meeting we will send you a custom proposal and a contract. Once the contract is signed and the payment received we can move forward.

Deep Dive - Now we will dive deep into your brand, its values, audience and competitors. Based on the results of our research we will outline the strategy and create a visual mood board for the first checkpoint. After your feedback we will move to the design creation.

Design - Based on the gathered information we will begin developing a concept for your brand: logo, color palette, font. For better understanding how this design works in real life you will receive a presentation with mock-up examples.

Refine - We will get into the details and refine the concept until it feels just right. We will make sure that what we are creating is resonate for you and your brand. Once approved, we will prepare your final package and any additional items selected.

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Finalize - You will receive all the necessary files and a mini Brand Book with guidelines. We will walk you through and explain how, where and when to use each type of file and information presented in your Brand Book.

Timing - Typically it takes 4 to 6 weeks. But it also varies depending on project scope and your response time.