A heritage-inspired food brand rooted in Romanian traditional recipes and local craftsmanship. Collaborating closely with the team, I led the creative direction for the brand’s visual identity — designing the logo, crafting bespoke illustrations, and developing a comprehensive packaging system.
This was a project that required a significant amount of work and dedication, as all illustrations were personally created by me rather than relying on stock resources. Our aim was to craft something truly original and authentic, integrating product photography to enrich the storytelling.
The main goal was to blend heritage and modernity into a cohesive visual identity that feels both genuine and contemporary.
