A vibrant and colorful identity for a supplier of fresh fruits and vegetables, showcasing both local Romanian produce and exotic imports. The creative concept included logo design, a bespoke pattern used across website and packaging, plus multiple packaging formats — crates, handles, boxes, bags — all designed fully bespoke, not using off-the-shelf solutions.
The color palette was carefully chosen: green reflects freshness and the natural origin of fruits and vegetables, while yellow evokes the warmth of the sun and the exotic character of products sourced from equatorial regions. Web design and campaign strategy emphasized diversity and quality, featuring people of different backgrounds to highlight the brand’s international reach. The result is a joyful, visually rich identity that feels friendly, authentic, and dynamic.
