A curated online marketplace offering high-quality pre-owned clothes, shoes, and accessories. The design brief required a visual identity that balances trust with style — appreciating the heritage and charm of second-hand, but in a premium, modern way.
The scope included designing a custom logo, developing consistent visual identity and collateral, environmental signage, social media visuals, and a full brand manual with clear guidelines for usage. Every touchpoint was crafted to reflect authenticity, style, and reliability.
The result is a refined brand identity that elevates second-hand goods, positioning the store as a destination for style-conscious, eco-minded shoppers.
