A well-known food brand producing canned goods and ready-to-eat meals. The original logo was subtly refined for better clarity and modern appeal while preserving brand recognition.
Building on this, the packaging system, brand collateral, social media assets, and trade show stand were all redesigned under a unified visual direction. The campaign concept — “Too good to share” — played on the idea that the products are so delicious, you’d rather keep them all to yourself, bringing humor and personality to the brand’s communication.
A comprehensive brand manual ensured consistency across every touchpoint, resulting in a refreshed, cohesive identity that feels contemporary, playful, and memorable.
