A complete brand identity was created from the ground up, starting with a distinctive logo and expanding into a cohesive visual system across all touchpoints. Packaging design was developed to reflect the brand’s personality, with carefully structured label layouts and precise dielines ensuring consistency in production.
For the campaign visuals, AI tools such as Midjourney were explored to generate creative imagery and moodboards, adding a fresh and innovative dimension to the brand storytelling. The identity system was applied across multiple product formats to achieve a unified, impactful shelf presence and strong brand recognition.
