The existing logo had to remain unchanged, so the brand refresh focused on modernizing the visual language and reorganizing the packaging system. A cleaner, more contemporary look was developed while preserving brand recognition.
Inspired by the product’s protective role — insulation materials for walls — a series of friendly animal illustrations was introduced, symbolizing safety and warmth. The updated design system was applied consistently across multiple product lines, with full coordination between design, production, and client teams to ensure precise execution and a unified brand presence.
