A full brand identity for a nationwide youth football league in Romania — a Champions League–style competition designed for teenagers. The scope included logo design, social media graphics, event signage, a custom trophy, and full TV broadcast graphics — covering everything from live scores to team lineups and winner announcements.
I led the creative direction and acted as the main link between design, client, and production. From shaping the initial trophy concept to creating all TV graphics for every game scenario, I coordinated closely with the client, 3D team, print vendors, and broadcast partners to ensure accurate dimensions, colors, and technical requirements were met across all materials — from stadium arches to live on-screen visuals.
The main goal was to design a unified and professional identity that not only elevates the competition but also builds excitement and inspires young athletes nationwide.
