This rebrand covered an extensive food product line with over 200 variants. At its core was a new logo featuring a custom-illustrated character — created by a dedicated illustrator — while the entire visual identity, packaging system, campaign materials, and brand manual were developed under a unified creative direction that I led from concept to completion.
The work spanned from concept to execution, ensuring consistency across packaging, outdoor advertising, and all brand touchpoints. The result is a warm, memorable identity that blends handcrafted personality with professional brand coherence.
