A major refresh for an established brand where the logo remained intact, but the entire visual system was simplified and refined for clarity and usability.
The previous brand elements relied on a large diagonal layout that often left little room for information and cropped images awkwardly. By shortening the diagonal shape, the design gained flexibility, better composition, and a cleaner aesthetic across all communication materials.
The project included campaign design, outdoor and digital visuals, and a comprehensive brand manual to ensure consistency. The result is a modernized visual system that keeps brand recognition intact while improving functionality, readability, and overall impact.
